The project’s guidelines instructed us to draw inspiration from Liverpool and develop a logo and packaging for a nearby brewery. As I delved into the research phase, I uncovered the city’s rich heritage, with a particular emphasis on its strong connection to music. It was during this exploration that I made the creative choice to derive inspiration from one of Liverpool’s most iconic musical achievements, The Beatles. The resulting design for the brewery’s packaging includes three labels, each of which draws its thematic influence from The Beatles’ albums or songs.
Designed to the Max 